The Label
We chose the name "Sawaedna Nashmiah" to express the social responsibility programs that we adopt according to our own concept, which is unique in its practical application and divisions that go collecting charitable programs, as well as humanitarian and national activities, with which we talk about McDonald's Jordan and the interpretation of its social responsibility.
Most importantly, it can be considered as a guide for those looking for effective ways to implement social responsibility and benefit the mmembers of society more directly and effectively.
The connotation behind the label
In Arabic, "Sawaed" indicates the hand that always extended to help and support others, and describing it as "Nashmiah" came in accordance with the Jordainian identity that we are always proud of and belong to.
Sawaedna Nashmiah and social responsibility
According to our own concept; Our social responsibity is not limited to a specific type of humanitarian, national and charitable work, but includes many divisions, and belive it is our duty to support and harness efforts and capabilities to advance and improve them, such as:
- Education and support for those in school.
- Improving facilities and spreading awareness.
- preserving the environment.
- The inclusion of societal segments that we see as productive and effective elements.
- Support for the less fortunate areas and the neediest families.
- The development of specific programs within certain seasons to parallel the efforts and services we provide while improving the standard of living through direct humanitarian assistance.
- Supporting the health sector.
- Sports.